We were asked by our client to create a modern, clean brand that promoted their new car finance venture. We were keen to create a logotype that reflected the 3 easy steps to car finance and so created a brand using the traffic light system to represent this. The versatile nature of the brand look allowed it to be easily developed further to their other sub brands of car service and used cars. This was then rolled out to all areas of their business including a CMS built website with online application forms, blogs, stationery, promotional material and online Facebook advertising.
Branding, Graphic Design, Print, Website